Independent artists have never had the same access and opportunities needed to develop their careers. Now, Republic Artist aims to solve the problem of resource overload with a 360-degree global platform solution.
The good news is that you can now manage all aspects of your music career and keep 100% of your earnings. The bad news? You actually have to manage all aspects of your music career.
It’s overwhelming, and way more than most artists can handle. “The music industry is screwed for the independent artist”, co-founder of Artist Republik Nick Cianfaglione says Digital Music News bluntly.
How fucked up? The sad reality is that most independent musicians have to manage a dizzying list of chores to sustain their career, especially in the beginning. Once upon a time, the budding musician focused on making music and performing live, then hoped it would catch the attention of the right people. These days, a burgeoning career takes the musician into dozens of specializations, including marketing, digital distribution, royalty accounting, public relations, social media maintenance, publishing, legal contracts and even Ticketing.
Many of these areas can be handed over to a management team, label or agency once some traction is established. But achieving “establishment” is hardly guaranteed: on the contrary, it rarely happens quickly, or even materializes. In many cases, overworked musicians cannot devote the time necessary to creatively build their catalogs, seek inspiration, or collaborate with other musicians. They’re just inundated with different demands that have nothing to do with creative output, but are essential nonetheless.
It’s a recipe for burnout and a serious problem for freelancers – although the big problems are often the motivation for new ventures and approaches. For Artist Republik, the solution to maddening overload is a 360-degree global platform that gives artists a unified base from which to operate. The Providence, Rhode Island-based concept aims to replace disparate à la carte solutions with something more unified and sensible.
Artist Republik is growing rapidly, but already has production, mastering, artist networking, marketing, global distribution in all formats, collaboration, sync licensing and royalty collection all under one roof. Cianfaglione told us that his company is currently adding a major component every month, largely through internal development but also through acquisition. Case in point: the company just acquired collaboration platform Remove Featured X, and just before that it launched its artist feedback service Elite Reviews.
Of course, we were excited to join forces to expand awareness of the platform, in large part because of the pain we see daily within the indie artist community. But Artist Republik’s message is already resonating: currently, the company serves more than 90,000 independent artists, as well as a network of 2,000 networking professionals. It’s a good start, even if a tiny fraction of the wider Artist Republik community wants to address. We have lost count of the number of independent artists, although Cianfaglione estimates their number at 100 million.
Donors are also involved. David Beirne, founding general partner of Benchmark Capital, is a serious believer; Wealth management professional Humble Lukanga and rapper Hopsin are also investors. In total, the company has spent over $2 million to expand the platform.
This expansion will eventually encompass virtually every skill set a freelance musician needs, reducing the need to maintain a constellation of different services, contracts and relationships. This consolidated structure challenges the idea that specialty services should be run by specialty companies, betting instead that artists stand to gain exponentially from a unified, connected platform.
Indeed, this move towards specialization runs deep in today’s industry, even if Artist Republik doesn’t think it’s working. As a result, they double down on a comprehensive 360 degree approach. “We are the only 360 platform for the music industry,” Ciangfaglione told us. “No other platform lets you do what we do from one place.”
“Artists don’t have to ask, ‘How can I do this?'”