Ed Sheeran broke the ICT Tac record for most-watched live concert to date.
by Sheeran TikTok UEFA Euro 2020 show, in honor of the current European football tournament, broadcast live from the stadium of the singer’s beloved Town of Ipswich Soccer club. It drew more than 5.5 million unique viewers when the event premiered on Friday and two subsequent reruns on Saturday, TikTok said.
The performance was designed and filmed specifically for TikTok – with a vertical orientation, an onstage phone that Sheeran used to talk to viewers, and AR effects that evolved with each song. The event also featured appearances from native TikTok stars. Jeremy Lynch, Nathan Ramseyand Stock Leticia.
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In addition to concert viewership, Sheeran also broke the record for the biggest worldwide song preview in TikTok history – which refers to the fact that a preview of her new single, “Bad habits”, was used by fans to create more than 400,000 TikToks before its official release. Since the announcement of the live broadcast, Sheeran’s TikToks have been viewed 150 million times.
“The 2020 UEFA TikTok show was an incredible moment for our community across the globe and a watershed moment for live music streaming,” Paul Hourican, TikTok UK’s head of music operations said in a statement. “Alongside the numbers, Ed’s must-see live show creatively raised the bar of what’s possible in the livestream format and demonstrated the scale and ambition that TikTok can offer artists. “
The concert will be replayed this Friday at 3 p.m. ET.