Songwriter and producer PureGrand (Luke Faulkner) is releasing a new LGBTQ+ documentary that chronicles his experience as an independent Irish pop artist and creator.
The process of bringing new artists to Ireland’s thriving queer music scene is varied. Although these are often musicians playing in Grafton Street and giving small gigs in local pubs, this is not always the case. PureGrand’s new documentary describes the meticulous and thrilling process of independently producing an album from home.
PureGrand: the video! was filmed over a two-year period from 2020. It follows Faulkner’s creative process and gives us insight into his personal journey of producing his first music album, False startwhich was released on March 25 of this year.
In the documentary, Faulkner as PureGrand shares his own experience as a DIY pop artist in Ireland. He describes this modern way of creating music as a “unique and often frustrating process”. In the documentary, the LGBTQ+ songwriter also explores the contradiction of being a creator in what seems to be a musical world that is both more accessible and increasingly competitive.
With a sound inspired by early 2000s pop music, False start has a nostalgic vibe that manages to capture the quarter-life crisis experience of someone feeling stunted in their mid-twenties by factors beyond their control. PureGrand enjoys using pop music as a vehicle for self-expression and describes their style as being influenced by 20th century media and influenced by pop culture.
PureGrand is kind of a triple threat. He is an Irish photographer, filmmaker and musician who has been making music since 2016. You can check out some of his previous work where he has developed videos and photography for other Irish pop artists including Jack Rua, Babylamb, CMAT , ELKAE and GMG. He has also made films which screened at the 2021 GAZE International LGBTQ+ festival in Dublin and the 2022 Galway Film Fleadh.
PureGrand: the video! premieres Nov. 2 at 8 p.m. on PureGrand’s YouTube channel. Check out the trailer below:
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