The new project is a virtual extension of the Culture Institute’s Cultural Factories program.
The Musical Arts Corporation (CAM, in Spanish) and the Institute of Puerto Rican Culture (ICP, in Spanish) will jointly hold a series of main conferences called “Musical Factories”, to train and offer entrepreneurial tools to professional musicians and in development.
This new training project is an extension of the ICP Cultural Factories initiative, and participation is free. The program begins at 6 p.m. today and will be offered virtually through the Zoom platform.
“The main objective of the concept of cultural factories is to help in the commercial development of our artists and creatives, in this case musicians, so that they can discover the different areas of a business or a company, legal and administrative aspects to basic marketing concepts,” CAM and ICP Executive Director Carlos Ruiz-Cortés said of the initiative, which will be offered every Wednesday in August.
The first training will be “A route for cultural entrepreneurship” and will be given by Javier Hernández, director of the business school of the University of the Sacred Heart. To join, participants must register HERE.
The next session will be offered by lawyer Enrique Castellanos on the subject of intellectual property in cyberspace and, followed by Rubén Morales on the subject of digital marketing.
“We are very happy to be able to offer an additional tool to our musicians. Our goal is to be able to help the artistic class and future musicians of Puerto Rico create a business that turns their talent into a profitable business. Even more in these difficult times that force us to operate mainly through digital platforms,” said Karlo Flores, Director of Music and Social Programs at CAM.
Other basic topics such as entrepreneurship and management, marketing strategies, financial administration, legal structures of music projects, strategic planning, liability, proposal writing, intellectual property, among others , will be addressed during the workshops.
Although this training project is free and open to the public, those interested should register in advance as capacity is limited to 100 participants, the agencies said.