MUMBAI: Breaking down barriers with film and non-film albums, Saregama is taking another step to continue its foray into new music. With the start of 2022, the label has already made a big splash in the new music market with the full album of Sanjay Leela Bhansali’s blockbuster – Gangubai Kathiawadi. In addition, the label had also announced its partnership program for all musicians and singers wishing to do covers, recreations and remakes of its catalog in all languages.
Saregama has now signed an exclusive deal with Indian music maven – Adnan Sami. The one-year deal will see Adnan partner with Saregama in the new music space. After developing Hindi chartbusters for over 12 years and delivering all-time hits such as ‘Kabhi to Nazare Milao’, ‘Lift Karade’ and many more, Adnan will be partnering exclusively with Saregama for upcoming singles. in Hindi.
The collaboration with Adnan is another step in the company’s pioneering efforts to reinvent itself with new tunes produced by the best artists of all time. In his dedicated efforts to create the best musical portfolio in the country, the upcoming songs with Adnan will certainly give the label a considerable advantage.
In the first ever deal with Saregama, Adnan intends to produce independent Hindi music adding to his stellar body of widely acclaimed singles and albums.
Ecstatic with this association, Adnan Sami, said, “I am very excited about this collaboration with Saregama and I was waiting to start working on the songs. I know that these songs in the coming months will be well received by my fans and the public”.
In collaboration with Adnan, Vikram Mehra, Managing Director of Saregama India, said, “We are thrilled to partner with Adnan Sami, one of India’s greatest artists to create captivating new music for audiences. Providing our audience with the best voices in the country has been the sole objective of the entire Saregama team.